Airbridge for iOS measurement: what the Core Plan includes

What the plan pages say about iOS

Airbridge runs this site, so read this page as the operator describing its own product. Every statement about Airbridge comes from its pricing page or Core Plan page.

The price is stated once here: Core has a 30-day free trial, then costs $40+/mo with 500K data points included and $0.0001 per extra data point, with no annual contract.^[1] Signup needs no sales call.^[2]

How that maps to Apple's rules

iOS measurement has two layers. People who allow tracking can be matched to a click at device level. Apple's own framework reports installs from ads served through it, whether or not the user allowed tracking, in delayed postbacks that carry no user identifier.^{[3, 4]} A tool that only handles consented users shows you part of your iOS results.

Core lists both layers: attribution for its four ad channels and SKAN reporting.^[1] The work left to you is deciding what each conversion value should mean, and learning to read reports that trail by days, as SKAdNetwork postbacks and their three windows explains. Because a self-serve trial lets you start without a sales process, you can test a mapping on a small campaign before you scale spend.

Limits that matter for iOS work

This list is partial. It holds only the Core limits that affect iOS measurement. The full plan contents are on what Airbridge Core includes.

• Four ad channels. Core attributes Meta Ads, Google Ads, Apple Ads and TikTok only.^[1] Core's ad network attribution covers those four channels only, so ask Airbridge whether SKAdNetwork reporting for a campaign on another network needs Growth.
• Standard events only. Core collects predefined standard events such as install, purchase and sign_up. Custom events are on Growth.^[1] Plan your conversion value mapping around standard events.
• No raw data export. Raw data export to your own cloud storage is a Growth feature.^[1]
• AdAttributionKit is not named. The plan pages name SKAdNetwork and do not mention AdAttributionKit. Ask Airbridge directly before you rely on it for that framework.

Who this suits

Core fits a small team that buys iOS installs on the four large channels and can express its goals in standard events. That team gets SKAdNetwork numbers next to its consented, device-level numbers. It can also start with the trial itself, with no sales conversation first.^[2]

It does not fit a team whose iOS plan depends on many ad networks, on custom events in its conversion value mapping, or on raw exports.

To judge any provider on the same points, use the four questions on the home page. Read what you can still measure without the IDFA first, so you know what a good answer looks like.